Please feel free to download the cover letter sample below and use it in your own applications!
Kev Jobs
1 Jobs Road
Jobsville
Wellington
Dear NAME,
I’m hugely excited about the Digital Content Specialist role currently advertised on Trade Me Jobs. I’m a skilled content strategist and producer with agency and in-house experience, and I’d love to be involved in your mission helping New Zealanders tickle more puppies.
My MA in COURSE NAME was all about creating and distributing high quality digital content, and I’ve applied what I learnt in various roles. As such, I understand the crucial role that high quality, efficiently targeted, content has in reaching your audience.
As a puppy owner myself, and someone who understands the health benefits of owning an animal, your mission is one that speaks to me personally, and I believe my firsthand experience will help me to craft content that will speak to users along various stages of their consumer journey. In addition, your company’s emphasis on creating an inclusive and collaborative working environment is something that’s very important to me, and I’m keen to learn and grow based on the interactions I’d have with other staff members.
At PREVIOUS EMPLOYER, I’ve spearheaded the company’s move towards SEO driven, user-focussed content. My primary responsibilities have included creating and implementing detailed B2C and B2B content strategies, drawing up content calendars, and leading email marketing campaigns. Tracking these results in Google Analytics and PowerBI, my content has increased our average monthly returning users by 48%, reduced our bounce rate and more than doubled our average pages per session.
I was also integrally involved in PREVIOUS EMPLOYER’S shift to a new CMS, and worked closely with designers and developers on creating a search optimised and user-friendly site experience. I continue to work with these teams, and other areas of the business, to ensure best practices regarding search engine optimisation and content production.
These experiences built on my time at OTHER PREVIOUS EMPLOYER, a content marketing agency. Here, I produced blog articles, social posts and eDM content for clients ranging from Heads And Shoulders to Knees And Toes. In addition to honing my SEO writing, researching and editing skills, I took on managerial responsibilities such as auditing junior writers and creating editorial briefs as well as tone and style guides.
As Communications Officer supporting the valuable work of YET ANOTHER PREVIOUS EMPLOYER, I devised and implemented a targeted social media strategy while also redesigning their website with updated, SEO-driven content. Communications guidelines I produced ensured that both internal and external communications conformed to the organisation's values while my press releases promoted their objectives to stakeholders and the public.
I believe I have the skills and experience to hit the ground running in this role, and would be thrilled to join an energetic team where I could both learn and enthusiastically. Thank you for considering this application and I look forward to hearing from you.
Yours faithfully,
Kev Jobs.
