Unpacking the success of the company that built TikTok, Toutiao, and Douyin.
by
- Roger Chen and
- Rui Ma
by
- Roger Chen and
- Rui Ma
February 24, 2022
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Summary. During the past decade, ByteDance has proven itself time and again to be a spectacularly innovative and successful company. This has been true not only for TikTok but many of its other apps, which have vast numbers of users. The company’s secret? It uses a shared-service platform, orSSP, to power innovation. In this article, the authors explain the many ways in which ByteDance has used its SSP to fuel development and growth.
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At just 10 years old, ByteDance, the most valuable startup in the world, has shattered records for growth. In 2021, with 1.9 billion monthly active users in 150 countries, and an employee base of over 110,000, the company recorded an astonishing $58 billion in revenues. Most users know the company only by its hit short-video app TikTok, which has been downloaded over 3 billion times globally, a feat only exceeded by Meta and its family of apps. But ByteDance has actually churned out one wildly successful product after another — among them its initial hit, Toutiao, the most popular news app in China, which today has 320 million monthly active users, and Douyin, a short-video app that preceded TikTok. Respectively, Toutiao and Douyin account for 20% and 60% of the company’s total advertising revenues.
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RC Roger Chen is a professor of strategy and corporate innovation at the University of San Francisco and an adjunct professor at Hong Kong University of Science and Technology. He co-founded the Journal of Asia Business Studies and serves as a foreign expert advisor at the post-doctoral research group of China Merchant Group.
RM Rui Ma has nearly two decades of experience in technology and finance. She founded Tech Buzz China in 2018, has worked as an investment partner at 500 Startups, and spent a decade in private equity and mergers and acquisitions at the Raine Group, Morgan Stanley and Merrill Lynch, in both Silicon Valley and China.
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.
Read more on Innovation or related topics Experimentation, R&D, Organizational development, Organizational change, Organizational learning, Process management, Product management and Product development