What is Keyword Frequency? (2024)

FAQs

What is Keyword Frequency? ›

Keyword frequency in SEO is the number of times a keyword or phrase appears on a web page. It is one of the factors that search engines consider when ranking websites in their search results. A good keyword frequency is typically between 1% and 2%.

Definition. Keyword frequency refers to how often a keyword appears on a given web page. The more frequently a keyword appears in a page or piece of content, the higher your keyword frequency is. Keyword frequency will help determine how well people can find your website or content organically.

Although this is a highly debated topic, I've been writing SEO content almost daily for years and find that 1-2% keyword density is ideal. For a 1,000-word blog article, you'd use your primary keyword about 10-20 times. I usually stick to the lower end of that range.

A good Quality Score for branded keywords is between 8 and 10. A good Quality Score for high-intent commercial keywords is 7 to 9. 7 is a good Quality Score for low-intent keywords. Aim for a Quality Score of 3+ on competitor keywords.

You want to get your keywords in front of your audience. But the fact is that including them a bunch of times won't work any better than only including them once or twice. You're much better off including a list of keywords once or twice than jamming in the same keyword several times.

A word is considered to be high frequency if the word is commonly used in daily speech, such as the word "the". A word is considered to be low frequency if the word is not commonly used, such as the word "strait". Some languages such as Chinese have multiple levels of daily speech that impact frequency of words.

Medium Difficulty (31-60): These keywords are moderately competitive. They often have a balance between search volume and competition. Established websites with some authority can target these effectively. High Difficulty (61-100): These are the most competitive keywords.

What is good keyword density? While there are no hard and fast rules for keyword density beyond always-relevant "don't keyword stuff" advice, many SEOs recommend using approximately 1-2 keyword for every 100 words of copy. That factors in to about 1-2% keyword density.

However, a general rule of thumb is to aim for around 1-3% keyword density. This means that if you have a 500-word page, your keyword should be used 5-15 times. If the keyword appears too often, it can trigger a red flag with search engines and result in reduced rankings or penalties.

Is there an optimal keyword density? There is no ideal keyword density percentage to hit when it comes to optimizing your content, but many SEO professionals suggest that 1-2% is a reasonable target. This percentage means that you are including your target keyword around one to two times per every 100 words of content.

How can I check my keyword ranking? ›

If you want to check your SEO rankings on Google and don't want to count the results individually, only a live rank checker can help. Simply enter your keyword (this can also be a group of words or a phrase) and add your domain. By clicking on "Check ranking", your ranking is retrieved within seconds.

Try using the Quality Score filter to see which keywords have a low Quality Score. For example, you can choose to see keywords with a Quality Score less than 3. Then, you can make changes to your keywords, such as making your ads or landing pages more relevant to your keywords, to improve your keywords' Quality Scores.

There is no ideal number. Most digital marketers stick to 1% or 2%. However, even that isn't true for all. The best way to determine the right keyword frequency for a piece of content is by performing regular tests.

Keyword frequency or density can be calculated numerically. To do this, simply divide the number of instances in which a keyword appears by the total number of words on the page. For example, a 1,000-word blog post that features 10 unique instances of a keyword would have a keyword frequency or keyword density of 1%.

The difference lies in how they are expressed. Keyword frequency tells us how many times a word appears on a page, but keyword density will give us this number as a percentage.

During word frequency calculation, a program is used to calculate the total number of words in strings and the number of times that each word appears in the strings. The strings can be manually entered or read from a specified file. The total number of words is the number of distinct words.

Term frequency is the number of times a given term or query apears within a search index.

SUBTL_WF. This is the word frequency per million words. It is the measure you would preferably use in your manuscripts, because it is a standard measure of word frequency independent of the corpus size. It is given with two digits precision, in order not to lose precision of the frequency counts.

Word frequency analysis is the most basic and common method of qualitative text data analysis. It involves counting up mentions of a particular word or phrase as a means of understanding the dominant topics in a particular data set.