You can find hats in a rainbow of colors. Between the vast number of colors and styles available, the possibilities for customization are nearly endless. Maybe this is what makes it so difficult to decide which color hats you want to offer your customers. But there are a couple of questions you can ask yourself regarding your target customers and business that will help make the decision much easier. Keep reading for all the tips on selecting the best colors for your hat company you will need. You’ll be ready to create your own hat lineup with confidence in no time.
Which Hat Colors Are Most Popular?
Certain hat colors are more popular than others, which means you’ll want to make sure that you include these hues in your selections. The most popular color range for hats tends to be neutral colors. This makes some of the best colors for hats neutral shades of brown, beige, gray, and navy, as well as the classic black or white. Most desaturated colors fit into this range well. Neutral colors make such a great hat choice because they match a variety of outfits, skin tones, hair colors, and more. Here are a few more ways to determine which hat colors you should stock.
The Science of Choosing a Hat Color
A lot goes into choosing the right hat color to wear. Often, people will choose a hat based on various factors. For example, people commonly pair a hat with their clothing or entire outfit choice. This is why it is a good idea to carry a wide variety of colors, as it ensures your customers can choose colors that match their wardrobe. This is also why neutral colors are a great starting lineup for your color selection, as you can pair them with many other colors.
For example, a black or gray hat would be a great choice for someone’s first hat because it would match many of the outfits already in their wardrobe. However, some customers with an already extensive hat collection will shop with more unique colors in mind. Some will go even deeper into color analysis and match their hat to their complexion, hair color, or even eye color. Try expanding your neutral color palette to include basic colors shades as well, as this will provide your customers with even more options. Have fun with the color selection process and observe how your customers respond for best results.
What’s Trending?
You can also make your color selection based on what’s trending in the headwear and fashion world at the moment. Fashion trends change often, so they can be hard to track, but they do have predictable patterns. They mostly tend to fluctuate from season to season, so you should try to keep up with what headwear colors and styles are popular for a particular season.
For example, earthy colors tend to be popular in the fall. One of the recent color trends in fashion has been the rise in bright pastel colors, especially for summer, so this could be a color trend to jump on while it is popular. Like colors, hat styles tend to phase in and out of popularity over the years as well. For example, we’ve recently seen a resurgence of bucket hats in today’s fashion. So, make sure to keep up with the styles of hats, as well, and keep an eye on how different colors trend with those styles.
How To Add Your Logo With Style
Another factor that goes into your hat color selection is how your logo fits in. You don’t want to choose colors that will clash with your logo. At the same time, if you choose a color that matches your logo exactly, it could get lost in the rest of the hat. Research which colors are complementary to the main colors in your logo and consider those for your hat design. You don’t have to be an expert on color theory, but a little research and comparison will go a long way to help you make your color choice.
A Note on Matching Color & Logo
It is possible to match your hat color and logo color without having the design get lost in the rest of the hat. One option is to request a border around the logo on your custom hat order. You may even want to leave your logo and hat color the same if you would like to feature the logo a bit more subtly. Some customers prefer this design over having a huge eye-catching logo emblazoned on top of their head. If you have a simple logo, such as a letter or symbol, you could even consider changing the color of the logo to suit different colored hats. Perhaps you could choose a color that is featured prominently in the background of the logo or your website.
How To Feature Your Logo
If you’re not sure how to feature your logo on a hat in the first place, your best resource will be custom hat orders. There are various embroidery services that offer customizable hats and accessories that can feature your logo. These services are a great investment and can help get your merchandise line stocked and ready for sale.
If you want to customize the hats yourself, an embroidery machine is a great investment, especially for a self-run business. All you would need is your own hats and some embroidery thread, and the machine will take care of the rest. And if you need a supplier for a variety of different hats styles and colors, check out KBethos for premium hats at wholesale prices.
It can be hard to decide on color options for your hat lineup. You want to supply plenty of options for your customers, but you don’t want your stock of certain colors to sit in a warehouse collecting dust. With these tips on selecting the best colors for your hat company in mind, you can be confident that you made the right selection for your business. Now you are ready to make your custom hat order, knowing exactly which colors to choose.
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