It is no secret that social media has, and continues, to redefine the global landscape. Social media has often been looked at as a platform for communication and engagement between users, but it is drastically evolving beyond that. As today’s consumer spends up to nine hours per day online, social media has proven to be the most effective way for businesses to reach new audiences on a global scale.
Social media is also helping to fuel the global economy by creating new jobs, democratizing information and pushing brands far beyond their borders.
