Pros and Cons of BrightLocal 2024 (2024)

Pros and Cons

• Customer support is excellent

• Really intuitive user interface

• Makes listing management easy

• Running reports is very slow

Pros and Cons

• BrightLocal has a user friendly platform.

• BrightLocal has extensive resources to help your business.

• BrightLocal has amazing customer service.

• Currently unsure.

Pros and Cons

• Citation builder has helped immensely in distributing my practice information to major platforms

• Monitoring online reputation

• The program does require some understanding of SEO optimization. BrightLocal Academy courses help with this, but it does require some education.

Pros and Cons

• Citation building

• Local search tracking

• Competitor tracking compared to our clients

• Review reports

• More suggestions on options to improve client situations

• Ability to print reports

Pros and Cons

• reporting

• review generation

• directory submission

• the program is large and can be hard to figure out

• needing extra credits or to pay extra is common

• the reviews might be hard to generate to GMB

Pros and Cons

• Gather all online listings/citations that your client is in.

• Provide a comprehensive list of online citations.

• Less follow up needed - I know BrightLocal is at the mercy of the citations themselves, but it would be great if you didn't have to do follow up verifications.

• Having to do phone verifications is frustrating.

Pros and Cons

• Beautiful reputation reporting

• Easy to navigate

• Cannot have multiple geo-locations in one rankings report.

• System is sometimes slow and buggy.

Pros and Cons

• All in one local marketing dashboard and reporting makes analyzing data and creating reports a breeze.

• Being able to monitor online reviews across dozens of review websites

• Local marketing audit tool to analyze areas of opportunity

• Being able to track keyword rankings on a city specific level, a must have for rank tracking at a local level

• The citation tracking tool often misses live citations for your business so you always need to verify the results before taking action

• The Local Pack rankings in the Google My Business section are usually off since it is very specific to the location of the searcher

Pros and Cons

• A suite of local SEO tools, all in one place.

• Simplified local SEO reporting for clients.

• Tools for building local and niche citations.

• BrightLocal is focused on local SEO, which is a strength, but I needed to invest in other SEO tools to supplement.

Pros and Cons

• Track and monitor local SEO rankings

• Build citations

• Easy to navigate

• Up and down rankings were not always right on with the local search, but only off by one or two spots

• It felt like it was only used for local SEO, and I know there are more features, just never got to them.

• Didn't seem useful for every single client in the way Ahrefs or SpyFu did

Pros and Cons

• Automated Reports

• Rank Tracker

• GMB Auditor

• Review Tracking could use an uplift

• Lead Generation is okay but could use better funcationality in making the form look more like our site.

Pros and Cons

• When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.

• I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.

• BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.

• Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.

• I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.

• It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.

Pros and Cons

• Ranking reports are excellent.

• Online client report dashboards are excellent.

• Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.

• BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.

• BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.

Pros and Cons

• Local Citation Submission

• Local SEO Competitor Reporting

• Tracking Ranking Changes

• Low cost submissions to all the Tier 1 and Tier 2 directories/sites

• Their team is overseas so there may be a lag time in replies

• If your location can not verify with a phone because of phone prompt menus, your options WILL be limited

• Turn around time can often be 2-3 weeks