Glossary of CRO & Web Optimization terms

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Average Order Value (AOV)

Definition The average order value (AOV) measures the average amount spent on your website each time a customer places an

Adaptive Content

Definition Adaptive content is a dynamic approach to digital marketing that designs specific online experiences for individual users based on

A/B Testing

A/B Testing (also called split testing or bucket testing) is a technique used to determine if a specific change made

Buyer Persona

Buyer Persona Definition A buyer persona is a fictional character created from real-world buyer data. It enables business owners to understand the needs and thoughts

Browser Compatibility

Explore the importance of browser compatibility, discover practical steps to achieve it, and learn how it impacts your overall success.

Branching Logic Surveys

Definition Logic branching in surveys is a feature allowing survey creators to guide the flow of a form and only show respondents the questions that

Behavioral Targeting

Definition Behavioral targeting is a digital marketing technique in which you gather and analyze user data, create user profiles based on this data, and then

Behavioral Segmentation

Retail and eCommerce professionals face unprecedented challenges in acquiring and retaining customers: rising acquisition costs, customers becoming increasingly mindful of spending, and competitors left and

Baseline Conversion

Definition In the field of Conversion Rate Optimization (CRO), baseline conversion refers to the initial conversion rate observed on a website (or any other digital

Banners

When competition for attention is fierce, and consumers are tired of seeing ads everywhere, businesses constantly seek ways to elevate their brand visibility. Among these

Customer Segmentation

Definition Customer segmentation means separating your entire customer base into smaller, easier-to-manage customer segments. Segmentation helps you improve the quality of customer experience and create

Customer Empathy

Customer Empathy Definition Customer empathy is the ability to understand and share the feelings of a customer. This means being able to put yourself in

CRO Test

What Is a CRO Test Conversion Rate Optimization (CRO) Test refers to the different types of testing methodologies used in CRO processes to identify the

CRO Agency

Did you know that the average Conversion Rate across all industries is 2.35%? CRO agency is the solution. If you want to think about this

Cost per Thousand Impressions (CPM)

breaks down the CPM formula, explores its advantages compared to other metrics, and reveals the key factors that can impact CPM rates.

Cost per Acquisition (CPA)

Cost per Acquisition (CPA) is one of the most important metrics that marketers should track and measure. Why? Because your CPA will give you an

Cookie Segmentation

Definition Cookie segmentation is the practice of categorizing website users into distinct groups based on the data stored in their browser cookies. Cookies are small

Conversion Rate Optimization (CRO)

What is CRO? Conversion rate optimization (CRO) is an important part of online marketing strategies. In an environment that offers so many choices and distractions,

Conversion Rate

Do you need more clarity over your eCommerce?Get your conversion rate analysed by the: Audience Traffic sources Behavior

Conversion

In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged throughcall-to-action(CTA) messages.

Control Page

Definition The control page is the standard version of a page or app, against which CRO professionals are measuring variations’ performance. This page represents the

Cohort Retention Rate

Cohort retention rate and customer stickiness are two important metrics that businesses use to understand and improve their relationships with their customers. Cohort retention rate

Cohort Analysis

Understand the significance, benefits, and potential of the cohort analysis. Discover how to apply it in and improve Customer Retention.

Click Map

Definition A click map, also spelled as a clickmap, is a form of website heatmap that illustrates the areas where users interact with an interface.

Churn Rate

What is the Churn Rate? The Churn rate is a broad term referring to the action of people leaving a specific group in a given

Cart Page

Definition The cart page is a fundamental component of an eCommerce website, allowing prospects to inspect and organize items they plan to buy. It acts

Captive Product Pricing

What Is Captive Product Pricing? Captive product pricing is a pricing strategy that is often used by companies to increase their profits. This strategy involves

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Dynamic Content

Definition Dynamiccontent (aka adaptive content) refers toweb content that changes based on users’behavior, preferences, and interests. It refers to websites as well as e-mail content

Exit Popup

Get a better understanding of exit-intent popus. Discover best-practices in creating them and effective strategies to applying them.

Exit Intent Technology

Delve deep into the mechanics of exit intent technology, its benefits, and how to effectively leverage it to increase conversions.

CRO Experiment

Understand what an Experiment means in Conversion Rate Optimization and discover 7 Different CRO Experiment Examples and Ideas.

Funnel Testing

Definition Funnel testing represents comparing not just two pages against each other but multiple related pages that are all part of your sales funnel. Funnel

Form Testing

Definition Form testing refers to the process of assessing your online form’s quality and effectiveness. Generally, form testing is done by testing elements such as

Growth Hacking

Definition Growth hacking, alternatively named ‘growth marketing,’ refers to using marketing strategies that are both resource-efficient and cost-effective. Its primary objectives are to foster the

Hypothesis (CRO)

Definition The Conversion Rate Optimization (CRO) hypothesis isa fundamental statement that serves as the basis for any A/B test or experimentconducted on a website. Similar

Heuristic Evaluation (CRO)

What is Heuristic Evaluation? Heuristic evaluation is a kind of inspection forusability. In this case, an expert who judges if it is according to the

Hero Image

Definition In web design, a hero image serves as the initial visual element—be it a photograph, graphic, illustration, or video—that greets visitors on a web

Heat Map

A heat map is a graphic representation of data in which values are represented by colors. They allow you to track and record what visitors

Interstitial

Definition In the context of web and mobile experiences, “interstitials” refer to elements that appear between two main pieces of content, often in the form

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Lifetime Value

Definition Customer Lifetime Value (CLV) is an important metric representing the total predicted revenue a company can expect to earn from a customer throughout their

Landing Page Optimization

What is a Landing Page? This page opens up when a customer clicks on a link – either from the search engine or from an

Multivariate Testing (MVT)

What is Multivariate Testing (aka MVT)? UnlikeA/B testing, the goal of MVT (multivariate testing) is to determine not which page, but which combination of variations

Micro Conversion

Definition In the context of digital marketing, micro conversions represent all actions guiding customers toward the ultimate objective, namely, macro conversion. To draw the line

Null Hypothesis

Definition The null hypothesis in the context of A/B testing represents the absence of an effect or difference between the compared variants. Now, let’s look

Net Promoter Score (NPS)

Are we winning, or losing with our clients? If upper management came and asked you this question, would you be able to give a definite

Organic Traffic

What Is Organic Traffic? The term “organic traffic” is used for referring to the visitors that land on your website as a result of unpaid

Online Survey Tools

What Are Online Survey Tools? Onlinesurveytools are software solutions that provide the ability to create, run and interpret various types of surveys either on the

Product Recommendation Engine

A product recommendationengine (aka recoengine) is a software that tracks the user’s behavioron e-commerce sites and based on that, it suggests products that users might

Product Page

Definition The product page in eCommerce serves as a comprehensive showcase detailing the product features, manufacturer information, and applications (among other essential details.) This dedicated

Product Cannibalization

Product Cannibalization Definition Product cannibalization is a phenomenon that occurs when a company’s new product or service competes with and reduces the demand for one

Popup Banner

Definition A popup banner is an image that emerges in the forefront when navigating a website. Users can engage with this window if it includes

Revenue Per Visitor (RPV)

Revenue per visitor (RPV) is a business metric used for measuring the total amount of money generated by a visitor to your website. This metric

Split Testing

Split Testing Definition Split testing is the activity of randomly distributing the incoming traffic to the website between two different URLs of the same page

Shopping Cart Abandonment

Definition Shopping cart abandonment refers to customers adding products to their online shopping cart but leaving the website without completing the purchase. Causes contributing to

Session Recording

Definition Session recording is an instrument used by researchers to acquire qualitative insights on visitors’ website behavior and experiences. With session recordings, marketers and CRO

Scroll Map

Definition A scroll map is a visual representation of how visitors engage with your website by scrolling through its pages. Think of it as a

Sample Size

Sample Size Definition “Sample size” is a term used in market research to define the number of subjects included in a sample size. By sample

Sales Funnel

A sales funnel is a graphic representation of the sales stages a customer goes through when buying a product.

Trust Badge

Definition Trust badges, also known as trust seals or security seals, are small visual cues placed on a website to instill confidence in visitors. These

Traffic Segmentation

Definition Traffic segmentation in marketing is a strategic method where you organize visitors into different groups based on specific criteria, to pinpoint the various sources

Tracking Code

Ever wondered how businesses gather valuable insights into user behavior, measure website performance, and optimize their marketing strategies? It all starts with an inconspicuous piece

Thank You Page

While often an afterthought, the Thank You Page holds immense potential for nurturing customer relationships, boosting conversions, and leaving a lasting positive impression on your

Test Duration

Definition In the realm of digital marketing, the term “test duration” refers to the timeframe during which an A/B test is conducted. While there isn’t

UVP (Unique Value Proposition)

In business and marketing, the UVP (unique value proposition) is a statement that clearly tells your potential customers how they will benefit from your offer,

UTM LINK

Definition A UTM link (abbreviated from Urchin Tracking Module) refers to a specific set of parameters attached to a URL to track users landing on

User Testing

User testing is the process through which the interface and functions of a website, app, product, or service are tested by real users who perform

User Intent

Definition User intent refers to a user’s underlying purpose or goal when conducting a search query through a search engine. User intent considers the keywords

Uplift (CRO)

Definition At its core, a CRO uplift signifies the positive change or improvement in the conversion rate of a website, app, or any other digital

Unique Visitors

Unique visitors defines one of the most common KPIs of all kinds of websites.

Voice of Customer

What Is Voice of the Customer (VOC)? Voice of the Customer (VOC) is a term used to describe the collective feedback and opinions of a

Variation

Definition A variation refers to a modified version of a webpage or a specific element within a webpage. These modifications are used in A/B testing

Website Personalization

Definition Generally speaking, website personalization is the process of adjusting the content, layout, and overall user experience of a website to meet the individual preferences

Website Optimization

Definition Website optimization is the process of refining a website’s performance through an experimental and impact-focused strategy. Conversion Rate Optimization facilitates this process. Conversion Rate

Website Feedback Survey

Website feedback surveys are an online marketing technique for collecting qualitative data from visitors or customers. They are delivered to users directly on the website

Weather Targeting

Weather targeting is a marketing strategy involving grouping consumers based on weather conditions or weather-related data and then creating specific approaches according to the weathers

Glossary of CRO & Web Optimization terms - Omniconvert (2024)

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