Advanced Digital Marketing Course

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Course Description

The Advanced Digital Marketing Course will give you everything you need to succeed in the corporate world of marketing and advertising. On completion of this course, you will be able to develop and execute a solid digital marketing strategy.

This Online Advanced Digital Marketing Course offers you a wide spectrum of relevant modules that are accredited and hyper-relevant within the context of online marketing.

Who can do the advanced digital marketing course?

Working professionals wanting to upskill themselves in digital marketing
Individuals wanting to enter the corporate job sector of marketing and advertising
Existing Marketing and Advertising professionals looking for an edge in the working environment

Advanced Digital Marketing Course Duration:

On average students take 6-8 months to complete this advanced digital marketing course. However, if you need longer to complete your advanced digital marketing certification – you will be able to.

What you will learn on this course:

WordPress – Learn how to do various customisations on your website and a step by step guide to hosting your website and getting it live.
Search Engine Optimisation – Advanced knowledge on SEO techniques and how to analyse your web analytics.
Paid (PPC) – Best practice on how to design search and display paid advertising on Google’s advertising platform.
Social Media Marketing – How to design relevant social media campaigns to capture your target market on a variety of social media channels.
Email Marketing – How to design and segment an e-mail campaign which will capture leads.
Mobile Marketing – How to use your target market user behaviour to create mobile marketing advertising and marketing campaigns.
Digital Marketing Strategy – how to build a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.
Digital Copy Writing – How to design advertising and marketing copy to suit your target markets and capture attention.
Content Marketing – How to design different pieces of content marketing copy that suit your specific target audience.
Marketing Strategy – How to use each digital channel strategically within a business context.
Project management – How to manage and run large teams of projects to generate good results.
Marketing Management – Marketing management communication concepts that are fundamental to any marketing campaign.
Brand Management Principles – Learn the principles of successfully managing a brand.
Public Relations – Fundamentals of Digital Public Relationship Principles.

*Please see the modular breakdown for a comprehensive look at the modules on this advanced digital marketing short course.

Accreditations and Endorsem*nts

MICT (SETA)
CPD services body of the United Kingdom
Digital School of Marketing is a member of the IAB.

* The Digital School of Marketing is B-BBEE compliant.

So, if you are ready to propel your career in digital marketing and advertising this Advanced Digital Marketing Course Online is perfectly suited for you! If you’re also looking for group digital skills training to upskill your team, contact us today!

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Modules

Below is an exhaustive compilation of the course modules you will cover

Here’s a comprehensive list of advanced digital marketing course modules that you will go through:

Module 1 –Introduction to Digital Marketing

Marketing in the digital age
Components of a marketing plan
Core differences between advertising and marketing
Understanding your digital target Market
SEO introduction
Introduction to display and search advertising
Social media marketing outline
Content marketing overview
Email marketing overview
Mobile marketing overview
Web analytics outline

Module 2 – Introduction to WordPress

What is WordPress, and how to install it
Navigating and using the WordPress Dashboard
Appearance and Customisations

Module 3 –Digital Marketing Strategy

Fundamentals of digital marketing strategy
Digital research and analysis
Creating value out of marketing ideas
Marketing in a new venture

Module 4 –Content Marketing Strategy

Introduction to content marketing
Approaching your content marketing
Online content marketing publication
Analysis of content marketing data

Module 5 –Digital Copywriting

Introduction to copywriting
Digital copy influence
Digital touchpoints
Copywriting responsibilities
Digital marketing channels
Mobile Marketing
Writing for social media
Business writing
Writing for landing pages
Press releases

Module 6 –Defining your Audience

Creating your online target persona
Creating brand copy guidelines
Your online audience
Persuasive language
Storytelling for brand extension

Module 7 –Writing Advertising Copy

(SAQA ID 244612 NQF Level 5, 15 Credits)

Assess advertising copy media/channels and target market characteristics
Write advertising copy
Evaluate an advertising copy against given specifications

Module 8 –Social Media Marketing

Introduction to social media
Content creation across social media platforms
Creating social media content that drives engagement
Social media strategy planning

Module 9 –Managing a Social Media Community

Creating a community strategy
Social community management
Community engagement guidelines
Online reputation management
Social media personalities
Customer service on social media
Crowdsourcing and market research
Social media manager skills

Module 10 –Online Public Relations

PR and the internet
Online PR strategy
The digital consumer
Communication in the digital age
Online tools for PR
Writing for websites
Design of a website
Article syndication
Online reputation monitoring

Module 11 –Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)

Identify and explain marketing communication concepts and ideas
Implement low and high focus thinking
Explain and apply lateral thinking processes

Module 12 –Brand Contact

Introduction to brand contact
Digital brand touchpoints
Benefits of brand cohesiveness

Module 13 –Brand Positioning

Brand positioning strategy
Brand differentiation
Product differentiation and positioning
Brand positioning mantra
Product positioning strategy
Competitive brand positioning
Brand category positioning
Perceptual mapping

Module 14 –Supervise a technical project team
(SAQA ID 10147 NQF 5, 14 credits)

Project management and supervision practices
Project team during the project initiating phase
Project planning
Project execution
Project monitoring and controlling phase

Module 15 –SEO and Analytics

Introduction to SEO
Fundamentals of SEO
Identifying website problems
Keyword research in SEO
Optimising content for SEO
Link building techniques
Analytics fundamentals
Tools of Google analytics
Reporting and optimization in analytics
Google analytics segmentation

Module 16 –Cookies and Tracking in Analytics

Cookies and tracking execution
Google’s tracking codes
How cookies work on the web
Setting up Google analytics

Module 17 –Email Marketing

Email marketing strategy
Email marketing execution
Writing for email
Analytics for email

Module 18 –Mobile Marketing

Introduction to mobile marketing
Communication channels in mobile marketing
Mobile Apps
Mobile UX
Designing content for mobile

Module 19 –Paid Advertising

Fundamentals of paid online advertising
Planning a paid digital marketing strategy
Google search advertising
Social media advertising
Google display advertising
Measuring and optimizing paid media efforts

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Prospectus

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Pricing

40% upfront discount for students funding the course privately

PAYMENT PLAN

R18150total payment

Deposit R3200
R2990 (5 months)

UPFRONT

R16335once off

10% Discount
Save R1815

DEBIT ORDER

R18150total payment

Deposit R2900
R1525 (10 months)

PAYMENT PLAN

R28600total payment

Deposit R3200
R2822 (9 months)

UPFRONT

R25740once off

10% Discount
Save R2860

DEBIT ORDER

R28600total payment

Deposit R2900
R1512 (17 months)

40% upfront discount for students funding the course privately

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

The Advanced Digital Marketing Course is delivered on a cutting-edge online learning platform. It is designed to give you theoretical and practical knowledge and experience in digital marketing.

Digital School Of Marketing has adopted a personalised approach to your learning experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study advanced digital marketing:

Slides with digital marketing information pertaining to each module and subject
Infographics designed specifically learning outcomes
Videos designed specifically for the learning programme
Downloadable eBooks of every lesson
Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
Formative assessments, multiple choice questions and summative assessments

As a student you receive:

Login details for the course
Student Support throughout
Certificates for each successfully completed module (Digital copies)
a final certificate for the course (Hard copy and Digital copy)

Virtual Sessions

Get the most out of your Digital Marketing course experience and join our live and on-demand virtual class community.

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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Frequently Asked Questions

Is the Advanced Digital Marketing Course accredited?

Yes – the Advanced Digital Marketing Course is accredited through MICT SETA, Internationally endorsed by the CPD UK services body. There are two modules which are accredited unit standards in this specific course totalling 23 unit standard credits.

The other modules are specific to the field of digital marketing and what knowledge you will need to succeed within this vocation.

How long will it take me to complete this Advanced Digital Marketing course?

On average students take between 2 months to complete this Basic Digital Marketing course. However, if you need longer to complete your basic digital marketing certification – you will be able to.

When can I start the Advanced Digital Marketing course?

This Advanced Digital Marketing course, which gives a thorough grounding in digital strategy, can be started at any time of the year. You may start studying the digitalmarketing the course whenever you are ready.

The Advanced Digital Marketing Certificationis offered throughout the year. So you can start your digital marketing studies whenever the time is right for you!

Where can I work with the Advanced Digital Marketing Certification?

The Advanced Digital Marketing Course is designed for you to step into any digital marketing position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished the course.

Why are Advanced Digital Marketing skills needed in the workplace?

The shift of how consumers find products has changed significantly in the age of digital marketing.

The ability for organisations to thrive in new marketplaces depends on how well versed their staff are in their digital marketing skills.

It is therefore imperative that all organisations big and small upskill their staff in digital marketing to capitalize on this growing trend. – If you would like a quote for your company for the advanceddigital marketing course please get in touch and we will gladly prepare one for you.

Do I receive a study pack?

No study pack will be received. All course information is available online.

Where is the Digital School of Marketing Head Office?

Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

Is there student support?

There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

Why choose the Digital School of Marketing?

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

How old do I have to be to start a course at DSM?

You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

What are the payment options available?

There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

When does the debit order run?

The debit order runs for the Basic Digital Marketing course on the last working day of every month.

If I choose the debit order option, will I be billed more than the monthly course instalments?

No. You will only be billed for the monthly course instalment.

Can I freeze my debit order?

No. Your debit order runs automatically after the first payment is charged.

Can My employers assist with payment for the course?

Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

Where Can I Study Digital Marketing Courses In Johannesburg?

If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

Where Can I Study Digital Marketing Courses In Pretoria?

The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

Where Can I Study Digital Marketing Courses In Durban?

If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

Where Can I Study Digital Marketing Courses In Port Elizabeth?

Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

Where Can I Study Digital Marketing Courses In Cape Town?

When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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